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Smiley has since become a broader term that often includes both the ideogram design, but also emojis that use the same yellow and black design. These are digital interpretations of the smiley ideogram and have since become the most commonly used set of emojis since they adopted by Unicode in 2006 onwards. The ideogram has since been used as a foundation to create emoticon emojis. The smiley accompanied positive news in the newspaper and eventually became the foundation for the licensing operation, The Smiley Company.Ĭompeting terms were used such as smiling face and happy face before consensus was reached on the term smiley.The name smiley became commonly used in the 1970s and 1980s as the yellow and black ideogram began to appear more in popular culture. The word smiley was used by Franklin Loufrani in France, when he registered his smiley design for trademark while working as a journalist for France Soir in 1971. The Spain brothers used the slogan Have a nice day, which is now frequently known for the slogan rather than the naming of the smiley. The label was due to the fact the badges were designed for commercial use for an insurance company. It was however labeled as "The Smile Insurance Company" which appeared on the back of the badges he created. When Ball's design was completed, it was not given an official name.
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Put a cup on top of each bottle and line them up as 'ghosts.'.Keep score by counting five points for each scary-faced ghost knocked over and, since it is a night for spooks, only one point for each smiley!" Įarly designs were often called "smiling face" or "happy face." In 1961 the WMCA's Good Guys, incorporated a black smiley onto a yellow sweatshirt, and it was nicknamed the "happy face." The Spain brothers and Harvey Ross Ball both had designs in the 70s that concentrated more on slogans than the actual name of the smiley. With crayons draw smiley faces on three of the cups and scary ones on the others. "Collect six empty pop bottles and six cone-shaped paper cups.
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Draw a big smiley face on the plate!" A year later, there was an illustration of a noseless smiling face containing two dots, eyebrows, and a single curved line for a mouth in a write-up Galloping Ghosts! by Bill Ross with the text: In 1957 Jane McHenry wrote in a write-up, Do-It-Yourself Carnival "Tape a paper plate to the mop head for a face, arranging string strands on each side for the hair. According to the Merriam-Webster online dictionary the earliest known use of "smiley face" for "a line drawing of a smiling face" was in 1957. James Russell Lowell used the line "All kin' o' smily roun' the lips" in his poem The Courtin’. The earliest known use of "smiley" as an adjective for "having a smile" or "smiling" in print was in 1848. Terminology The smiley face of Sabritas named Willie, having an open mouth. They are loosely based on the ideograms designed in the 1960s and 1970s, continuing with the yellow and black design. Since then, Fahlman's designs have become digital pictograms known as emoticons. The internet smiley began with Scott Fahlman in the 1980s when he first theorized ASCII characters could be used to create faces and demonstrate emotion in text. Today, the smiley face has evolved from an ideogram into a template for communication and use in written language. In October of 1971 Loufrani trademarked his design in France while working as a journalist for France Soir. The Associated Press (AP) reported in September of 1971 that "two affiliated insurance companies" claimed credit for the symbol and Harvey Ball designed it Bernard and Murray Spain claimed credit for introducing it to the market. There was a smile fad in 1971 in the United States. It has become one of the top 100 licensing companies globally. Today, The Smiley Company founded by Franklin Loufrani claims to hold the rights to the smiley face in over 100 countries. More yellow-and-black designs appeared in the 1960s and 1970s, including works by Harvey Ross Ball in 1963, and Franklin Loufrani in 1971. New York radio station WMCA used a yellow and black design for its " Good Guys" campaign in the early 1960s. More elaborate designs in the 1950s emerged, with noses, eyebrows, and outlines. The smiley began as two dots and a line representing eyes and a mouth. Since the 1950s, it has become part of popular culture worldwide, used either as a standalone ideogram or as a form of communication, such as emoticons. For other uses, see Smiley Face (disambiguation) and Happy face (disambiguation).Įxample of a smiley face An example of an emoticon smiley face (represented using a colon followed by a parenthesis) used in direct communication, as seen in this screenshot of an email.Ī smiley, sometimes called a smiley face, is a basic ideogram representing a smiling face.